Pregiò Couture is the brand of a collection of parkas and down jackets for a contemporary woman, updated and dynamical, who knows how to balance her family, her job and her social engagements; open to innovation but never out of line; in love with her femininity and keen to enhance it, even when she takes the underground in a rush to go to office. She is a ‘real’ woman, to whom the styles that do not reduce her femininity and comfort have been dedicated.
Pregiò Couture also presents elegant styles for particular events, made with refined fabrics and important details. They are garments that come out from the harmonious match between a fluid style and the sophistication suggested by old-time preciousness.
The styles change from season to season; it never happens that the same collection is retabled. What remains are the peculiarities of Pregiò Couture style that return, restated from time to time: the perfect cut; the wavy seams, interrupted or strictly straight, to underline regular geometrical grids or sometimes in harmonious asymmetry ; fabrics, patterned or plain, sometimes matched with wool or furs , technical or refined, silky, in the colours of the night or in the fresh and sparkling ones of sherbets; stones and fur decorations. The simplest styles stand out for some details that personalize them, but in every case for their softly severe line.
The styles coming from the creativity of the designers of Pregiò Couture are jackets to wear and to ‘enjoy’.